Phase One – LAUNCH – (March – April)
LAUNCH is the two-month ideation phase of the programme providing foundational entrepreneurship and prototyping skills for aspiring entrepreneurs.
The goals of this phase are:
- to equip participants with the skills to ideate and design innovative entrepreneurial projects through creative thinking
- to guide a self-assessment to learn about themselves and improve their readiness to begin their entrepreneurial journey
- to introduce aspiring entrepreneurs to Swiss business practices and the Swiss entrepreneurial ecosystem to ensure a safe and meaningful start of their early-stage projects
At the end of Launch, participants are expected to have an Elevator Pitch, the first building blocks of the Business Model Canvas (BMC) and a Minimum Viable Product (MVP).